Work Divi Resorts
Multi-site programs that stay live.
My role
Lead designer and developer on a small team for diviresorts.com: site direction and secondary pages. Also solo designer/developer on property sites (Links, Dive) and small-team work on Vacation Club. Owned ongoing care across eight live resort websites: content, security, analytics, campaigns, and 360° tours.
Focus
What a multi-property program has to solve.
Platform + properties
A primary resort platform with secondary pages, plus property-level experiences that stay on-brand and live.
Always-on operations
Eight sites needing ongoing content updates, security, analytics/tracking, and sales-oriented changes.
Campaign velocity
Sale creative, landing layouts, and quarterly presentation decks that had to move as fast as hospitality marketing.
Immersive property proof
360° resort tours for multiple properties: St. Croix, Southwinds, Aruba Phoenix, Village Golf & Beach, Flamingo Beach, Little Bay, and others.
Approach
How the program was run.
Lead on the platform
Small-team lead for diviresorts.com direction and secondary pages, accountable for design quality and front-end integrity.
Solo where it fit
Owned Links and Dive end-to-end as solo designer/developer; Vacation Club as small-team designer/developer.
Ops + campaigns together
Maintenance across eight properties paired with campaign graphics, sale creative, and landing layouts.
Outcomes
What held up.
Eight live properties
Managed and maintained eight resort websites: content, security, analytics, and sales-oriented updates.
Platform + property sites
Live URLs spanning the main platform, Links, Dive, and Vacation Club experiences.
360° tours live
Produced 360° resort tours for multiple properties across the Divi portfolio.
Related sites
