Work Mr. Golden Scissors
Turning brand vision into user value.
My role
Solo designer and developer on the most prominent portfolio piece: a production marketing site for a service business. End-to-end ownership: visual design, WordPress structure, custom HTML/CSS/JavaScript, and SEO-aware information architecture through launch.
Focus
What the build needed to get right.
Intentional presence
A marketing site designed for the brand, with intentional presence throughout.
SEO-aware structure
Information architecture and page structure built for search visibility from the start, not bolted on later.
Solo end-to-end delivery
One partner for design and development: visual system through WordPress and custom front-end implementation.
Production polish
A live site that had to hold up after launch: content structure, performance basics, and maintainable markup.
Approach
How it was built.
Design system first
Visual direction and layout language locked before implementation so the front-end stayed coherent.
WordPress + custom code
Preferred stack: WordPress with custom HTML, CSS, and JavaScript. Flexible content, handcrafted presentation.
SEO in the bones
Page structure, headings, and meta framing treated as part of the build from day one.
Outcomes
What went live.
Live production site
A public marketing site at mrgoldenscissors.com, the flagship freelance piece in the portfolio.
Solo ownership
Design and development delivered by one person, accountable for craft and front-end integrity end to end.
Maintainable stack
WordPress content management with a custom front-end that stays editable without fighting the design.
